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By Brent Hocking Consulting Arborist

Ontario’s independent tree advisor

Virtual Arborist ConsultationsNo site visit required

You’ve called around for quotes. You’ve asked your neighbour for advice. You’ve Googled it. Hiring a consulting arborist feels like overkill. The tree company wants to schedule the removal for this week, but you’re still not sure if that's what's best.

TreeTruth is the arborist on your side of the table whose only job is to answer one question:

If this were my tree, what would I do?

See what clients are saying  Meet Brent

ISA Board Certified Master Arborist® ISA Tree Risk Assessment Qualified (TRAQ)

Between a formal arborist report and a free estimate, nothing has ever existed.

If you want independent advice about a tree in your yard, you have two options, and neither really works. On one hand, formal engagements with a consulting arborist: On-site meetings, risk assessments, written reports, tree protection plans. Exactly the right tool when a situation involves permits, construction, or legal proceedings. But for a homeowner who just has a question about a tree in their yard, the cost and process are significant overkill.

On the other hand, free estimates from tree companies. Let’s be precise about what those are: they’re sales visits. The person arriving to assess your trees is there to generate work, not to give you independent advice. There’s nothing dishonest about that, it’s simply how the model works.

Between these two options, nothing has ever existed. A homeowner who wants to know what’s actually going on with their trees from someone with no stake in the answer has nowhere to go. The most common honest answer in tree care is “keep an eye on it.” That answer doesn’t usually generate billable work, so the business model to support giving it has never existed.

After close to a decade working as both a production arborist and a consultant, I kept running into the same situation from both sides: homeowners who didn’t need a formal report, but who weren’t going to get an independent answer from a free estimate either.

TreeTruth is what I built to address that.

So what actually is this?

It is a live video consultation.

You click a link, your camera turns on, and you take me outside to your trees.

Send me your photos and any relevant notes before the call.

I'll review everything beforehand so I'm already up to speed when we connect.

No app to download. No one comes to your property. No quote at the end.

If you can make a video call to family, you can do this.

I don’t remove trees. I don’t sell tree work. The only person I work for is you.

Start Here

An arborist on your side of the table.

Tell me what you’re noticing or worried about, and I’ll give you my straight opinion. Your questions, your trees, your agenda. The fee is the same whether the answer costs you money or saves it, which is the only condition under which an opinion like that means anything.

Before we speak I’ll have gone through your photos and notes and spent real time on your specific situation. By the time we’re on the call, I’ve already been thinking about your trees. That’s part of what you’re paying for.

Standard Consultation — 45 min

$185 + HST

For a proper walkthrough of one or more trees, or any situation with more than one concern. Most calls end with one of three answers: the tree is fine, here's what to watch; it needs attention, here's what kind; or this situation genuinely requires eyes on it in person. Any of those is a real answer, and you'll know which applies to your tree.

How It Works

  1. 1Book online; send your photos to [email protected] before the call
  2. 2We meet on a live video call; no app to download
  3. 3Leave with a straight answer and a plan

The average tree removal quote in Ontario runs $1,500–5,000+. A consultation is $185.

Book a Consultation

If your situation genuinely requires an on-site visit, I'll tell you that on the call and point you toward what you actually need. You won't leave without something useful.

Quote Review

You have quotes. Now let’s actually read them.

You’ve been through the process: called a few companies, described what you need, and received quotes. Before you sign anything, it’s worth having someone in your corner who can actually read them. Most homeowners have no frame of reference for whether a scope is right, a price is fair, or a recommendation is even warranted. Nobody taught you how to interpret these documents, and until now there was nowhere to take one for an independent opinion.

Before the call I go through everything you’ve sent: the scope, the line items, the language used to describe the work. Most people come with two or three quotes and the same question: what am I actually looking at here? On the call I’ll walk you through what each quote is telling you, whether the price is reasonable, whether the work is right for your trees, and which one I’d go with. You leave with an informed position before you’ve committed to anything.

Quote Review — 30 min

$125 + HST

Live 30-minute call. Bring one estimate or several. I cover price, scope, and which one to go with, before you’ve signed anything.

Evening appointments available, so it’s easy to book around a workday.

How It Works

  1. 1Book online and send your estimates to [email protected] before the call
  2. 2We go through them together, line by line
  3. 3You get a straight answer on price and whether the work is right for your trees
Submit a Quote for Review
Client Reviews

What Ontario homeowners say.

Leave a review

An expert on your side, at every stage.

Not sure which to book? Most people start with the Standard Consultation. If you already have a quote in hand, go straight to the Quote Review.

Consultations

Live video calls about your trees, from an arborist with nothing to sell you. No app to install; the link arrives with your booking confirmation. Start here if you have a question, whether you’re worried about something specific or just want an honest read before calling a tree company.

Comprehensive Consultation

Live consultation — 75 minutes

$295 CAD

+ HST

For larger properties, multiple trees, storm damage assessment, or a complex situation that needs the time to work through properly. When one concern leads to another and you need the full picture.

Book this call

Quick Question

Live consultation — 20 minutes

$115 CAD

+ HST

One tree, one specific concern. Best for "should I be worried about this?" If you have multiple questions or more than one tree to look at, the Standard Consultation is the right fit.

Book this call

Add-on

Written Summary

Available with any consultation

$95 CAD

+ HST

A one-page PDF of findings and recommendations, signed by a Board Certified Master Arborist®. For your records, a real estate file, or sharing with a contractor. Select it in the intake form at the time of booking.

Before & After the Work

Working with a tree service company? Get independent advice before you commit to a quote, or an honest assessment of work that's already been done.

Quote Review

Live consultation — 30 minutes

Evening appointments available.

$125 CAD

+ HST

Bring one estimate or several. Send them to [email protected] before the call and I'll review them ahead of time. I'll cover whether the price is reasonable, whether the work is right for your tree, and if you have multiple quotes, which one to go with.

Book a Quote Review

Post-Work Review

Live consultation — 30 minutes

$125 CAD

+ HST

Work already done and something looks wrong? Show me on camera. I'll tell you if it was done correctly, what it means for your tree, and what your options are going forward.

Book a Post-Work Review

If you’ve had any of these thoughts, this is for you.

“Do I really need to remove this tree?”

A second opinion before spending thousands, from someone with no financial stake in what you decide. Whether the advice is "it doesn't have to come down" or "Yeah, that's the right call", you’ll know why.

“Something is wrong with my tree and I'm not sure how to get an answer.”

This is normal because the model isn't set up to provide it. Most tree health problems present visually, and video is a legitimate diagnostic tool in the right hands. TreeTruth was designed to bring the expertise to you, and most clients leave with a working diagnosis.

“I’m buying a house. Are these trees a problem?”

A pre-purchase read on the trees before you close. Condition periods move fast, and inheriting mature trees is a big responsibility. Know what you have so there are no surprises once you take ownership.

“A storm blew through and damaged my tree. What now?”

Guidance on what’s urgent, what can wait, next steps, and what to document if there’s an insurance claim involved.

“The tree company just left, and something doesn't look right.”

Show me what was done. I’ll tell you if the work meets proper arboricultural standards, what the long-term impact is, and what your options are.

“Can I just do this pruning myself?”

Often, yes. If it’s within your reach and you have the proper tools, I’ll walk you through exactly what to do and how the tree will respond. Not everything needs a crew.

“A company is recommending a spray program or soil treatment. Do I actually need it?”

Some treatments are genuinely warranted. Most are sold without the diagnosis that would justify them, and almost none come with an endpoint. Before you commit to a recurring program, talk to someone who doesn’t sell one.

“I can see insects or damage on my tree. Is this a problem?”

It might be, or it might be a tree doing exactly what trees do: supporting the ecosystem around them. Most insect activity on trees is harmless, and very few insects cause the kind of damage that warrants intervention. The hard part is telling one from the other, and that’s a twenty-minute call.

“I don’t want to do anything unnecessary, but I feel like I have to do something to help my tree.”

Honestly? Usually, the best thing you can do is leave it alone. Trees are incredibly self-sufficient, and most "help" in the form of pruning, spraying, or fertilizing often cause more harm than good. If you want to help, stick to the basics: water it during dry spells, keep a good mulch ring around the base, and let nature do the rest.

TreeTruth operates on one simple principle: advice should point toward what’s right for your tree, not what’s profitable for the person giving it.

No financial interest in the work. No referral arrangements. No kickbacks. The fee is the same whether the answer costs you money or saves it.

The only thing sold on a TreeTruth call is knowledge.
It’s the only way this can exist.

Full Disclosure

I've seen this from the inside.

Here's what I want to be upfront about. In close to a decade working for a large tree service company, I’ve been on both sides. On one side: a production arborist performing work I knew wasn’t always necessary. On the other: a consultant turning away homeowners who just had questions about their trees. Here’s what both of those actually looked like.

Unnecessary work doesn’t always look that way to a homeowner. An experienced arborist knows the difference. I certainly knew, but the work order said what it said, we were on the clock, and the job had to get done. That’s how production works.

I got in trouble more than once for telling clients to scale back the scope, and to cancel work that wasn’t needed. This lost commission for sales arborists, and cost the company business. That’s not what a production arborist is supposed to do, and I heard about it when I did it.

As a consultant, I ran into a different wall: the business model simply didn’t allow for what was deemed “free advice”. Time is money, your caseload is high, and when you are billing in 15-minute increments, non-billable communication becomes a problem for management pretty quick. I took these calls if I was able to “bury the time” in my active projects, but it didn’t always work out, and again, I heard about it when I did it.

I’m sharing this because the gap that TreeTruth fills isn’t theoretical to me. I’ve lived it from both directions, and I finally understood how I could change it.


This is what I built from that understanding.

Brent Hocking, ISA Board Certified Master Arborist, in climbing harness with rope Brent Hocking climbing a tall tree during removal

Who You're Talking To

Brent Hocking

I started in tree care with zero experience. All I had was a fascination with trees and the nerve to jump into a new industry, despite a pretty healthy fear of heights. Over the years, I worked my way up from the ground to climbing, bucket work, utility line clearing, and eventually into consulting. I spent nearly a decade doing this for one of North America’s largest tree service companies, and I was good at it.

Along the way, I realized that being good at the work and giving people independent advice were two different things. You can't perform the work without making a sale, and "leave it alone" doesn't get you there. The model isn’t built for both, and TreeTruth is what I built when I decided I wanted to focus entirely on the advice.

To back that up, I’ve put a lot of work into the technical side of the trade. I am an ISA Board Certified Master Arborist®, which is the highest credential in arboriculture, held by fewer than 2% of certified arborists globally. I’m also ISA Tree Risk Assessment Qualified, a 444B Journeyman Utility Arborist, and a Qualified Professional for Butternut Health Assessment. TreeTruth puts all of that to work for a completely different purpose.

I don’t sell tree removals. I don’t own a spray truck. I don’t take kickbacks or referral fees from tree services. The only thing you are paying for is my time and my honest opinion. It’s the only way a service like this can actually work. An arborist who's treating your trees as if they were my own.

  • ISA Board Certified Master Arborist® #ON-2667B
  • ISA Tree Risk Assessment Qualified (TRAQ)
  • 444B Journeyman Utility Arborist #413696573
  • Qualified Professional — Butternut Health Assessment
  • ISA Ontario Chapter, Member
444B Journeyman Utility Arborist ISA Tree Risk Assessment Qualified (TRAQ)
ISA Board Certified Master Arborist®
ISA Ontario Chapter Member Qualified Professional — Butternut Health Assessment

Before you book.

Can you actually diagnose a tree problem over video?

In most cases, yes. A significant proportion of tree health issues are visual: leaf symptoms, bark changes, crown dieback patterns, growth anomalies, site conditions. With good photos submitted in advance and a live walkthrough on video, I can reach a working diagnosis on most common problems a homeowner is likely to encounter. Most diagnosis comes down to pattern recognition built over years of looking at trees on purpose, and I keep a large reference library to check myself against.

Video has real limits. I can’t probe wood, smell decay, or assess root conditions below grade. When those things matter, I’ll tell you on the call, and if an on-site inspection is genuinely warranted I’ll say so plainly. For the questions homeowners most often bring me, though, video gets the job done.

If you’re not sure whether your situation is one I can assess remotely, book a Quick Question session. If I can’t give you a useful answer by video, I’ll tell you that within the first few minutes and we’ll talk about what would actually help.

Isn’t a free quote from a local arborist just as good?

A free quote isn’t really a consultation. It’s a sales visit. The arborist is there to assess the job and price it, not to give you independent advice. There’s nothing wrong with getting quotes, and most arborists are doing their best, but the model creates pressure toward quick answers and clear recommendations that lead to booked work.

Arboriculture is a complex field, and diagnosis can be genuinely difficult. An arborist walking your yard for twenty minutes, working toward a proposal, isn’t in the best position to give you a careful, considered opinion. They may be very skilled. The model just isn’t set up for that.

When you book with TreeTruth, I come prepared. I’ve reviewed your photos and background notes before we speak. I’ve had time to think about your specific situation. The fee is the same whether the answer is “act now” or “leave it alone”, which is the only way an opinion like that can be trusted. Sometimes that means confirming a contractor’s recommendation is exactly right. Often it does. Either way, you leave with a considered answer from someone who had time to think it through before the call.

Do you come to my property?

No. This is a video service. If your situation genuinely requires an in-person assessment, I’ll tell you on the call.

Can you tell me whether a tree is going to fall?

I can give you an honest, expert read on risk based on what I can see. No one, on camera or in person, can guarantee a tree’s behaviour because trees are living things and conditions change. If your situation is one where a remote opinion isn’t good enough, I’ll tell you that on the call rather than give you an answer I don’t stand behind.

A company is recommending a spray program or soil treatment. Do I actually need it?

In most cases, no. Spray programs and soil injection treatments are among the highest-margin products in the tree care industry, and they’re rarely preceded by the kind of soil testing or diagnostic work that would justify them. There’s also no defined endpoint. A legitimate treatment program should have measurable outcomes and a point at which you stop. Most commercial programs don’t work that way: they continue until you cancel, and every service visit is an opportunity to identify additional work.

There are situations where intervention is genuinely warranted: specific invasive pests, documented deficiencies, targeted treatments with clear protocols. But the broad-spectrum spray program sold because your tree “looks stressed” is not that. Before you commit to a recurring program, it’s worth talking to someone who doesn’t sell one.

I can see insects or damage on my tree. Do I need to do something about it?

Usually not. Trees and insects are meant to coexist. Insects eat leaves because leaves are food, and trees have been supporting that relationship for a very long time. Most insect activity on trees is cosmetic, self-limiting, or both. A tree with chewed leaves usually isn’t under attack; it’s feeding the things that live on it, the way trees always have.

There are exceptions: specific invasive species, infestations that defoliate and kill, situations where timing of intervention matters. Knowing which category you’re dealing with is the whole question. It’s also the question that’s easiest to exploit commercially, because alarming-looking damage is easy to point at and the homeowner has no frame of reference. Most of the time, the answer is leave it alone and watch what happens.

For the Quote Review: will you tell me which company to hire?

Bring one quote or several. I’ll look at whether the price is reasonable, whether the work is actually what your tree needs, and which one represents the honest scope. The more quotes you have, the more useful the comparison. I’ll tell you which one I’d go with. What I won’t do is tell you which company is generally better or worse; I’m reviewing the quotes, not the companies.

All my quotes say the same thing. Does a consultation still make sense?

Yes, and often this is exactly when it matters most. When you call around for quotes, you typically describe what you need: “I’m looking at a removal.” Every company that comes out is already framing the visit around that. They’re not arriving to assess whether removal is the right call. They’re arriving to quote the removal you’ve told them you need. Four companies quoting the same thing doesn’t mean four independent experts reached the same conclusion. It means four people responded to the same brief. A TreeTruth consultation starts somewhere different: with your tree, and no predetermined answer.

What if my quote says “confidential, not to be shared”?

That disclaimer has no real enforceability against a homeowner seeking professional advice. You received the document as part of a sales process and you have every right to get a second opinion on it. This is no different from having a mechanic look at a quote from another shop.

The work on my tree is already done. Can you still help?

Yes: that’s exactly what the Post-Work Review is for. Show me what was done on a live call and I’ll give you an honest assessment of whether the work met proper arboricultural standards, what the impact on your tree will be, and what your options are going forward. Most homeowners were never given the tools to tell good work from bad. After this call, you’ll have them.

What is this service not?

A video consultation is advisory and educational. It isn’t a formal tree risk assessment, a written arborist report, or documentation for a permit, development application, hearing, or legal matter. Those services are available separately through Brent Hocking Consulting Arborist and require a site visit. I’ll tell you if your situation needs one.

You mention reviewing my situation before the call. What does that actually mean?

A good answer usually takes more than a quick look. Before we speak, I go through everything you’ve submitted: photos, your description, your specific question, and spend time researching what’s relevant to your situation: species, common issues, site conditions, whatever applies. By the time we’re on the call, I’ve already been thinking about your tree. That preparation is part of what you’re paying for, and it’s what makes the advice more useful than a rushed conversation on someone’s way to the next job.

What will I actually be doing on the call?

You’ll be part of it, not a spectator. I’ll ask what’s on your mind first, then guide you through whatever we need to look at: where to point the camera, what to touch, what to measure. You’ll learn what I’m looking for and why as we go. Most people hang up knowing something real about their tree they didn’t know before.

What do I need to join the video call?

A phone or tablet with a camera and the ability to walk outside to the tree. No app to download, no account to create, no meeting code to hunt for. You’ll get a link in your booking confirmation; click it and you’re in. If you can make a video call to family, you can do this.

Questions before booking? Write to [email protected]

Book a call. Get a straight answer.

Send your photos, pick a time, and I'll have already been thinking about your trees before we connect. No financial interest in the outcome. No quote at the end. Just the honest read you came here for.

Every intake is reviewed personally before the call. That limits how many consultations can run in a week, so if timing matters to you, book ahead.

Independent arboricultural advice from a Board Certified Master Arborist®.  Read the full terms.