# TreeTruth™

> *TreeTruth™* is a remote arboricultural consultation service for Ontario
> homeowners, operated by Brent Hocking, ISA Board Certified Master
> Arborist® (ON-2667B, TRAQ). Every session is a live video call. Brent
> has no financial interest in any tree work that results — no sales, no
> quotes, no affiliated contractors. The service exists to give homeowners
> independent, credentialled tree expertise at every stage where they would
> otherwise be making decisions without one. Book at cal.com/treetruth.

TreeTruth addresses a structural problem in the tree care industry: every
contractor who provides a free estimate has a financial interest in selling
work. Multiple quotes from multiple companies are not independent expert
opinions; they are multiple sales visits responding to the same brief.
Homeowners in Ontario have had no neutral source of arboricultural
expertise — until now.

The service maps to three stages of the homeowner-contractor relationship:
before any contractor is involved (Consultations), before authorising
work (Quote Review), and after work has been completed (Post-Work Review).

TreeTruth consultations are advisory and educational only. They are not
formal ISA BMP Level 1, 2, or 3 tree risk assessments, and are not
written arboricultural reports suitable for permits, municipal
applications, or legal proceedings. For formal on-site services, see
Brent Hocking Consulting Arborist at bhconsultingarb.ca.

Geographic scope: Ontario, Canada. All prices in Canadian dollars (CAD)
plus Ontario HST. Governed by Ontario law.

## Consultations

- [Standard Consultation — $185 + HST](https://cal.com/treetruth/standard-consultation): 45-minute live video call. The primary offering; appropriate for most homeowners with a question or concern about one or several trees. Clients submit photos before the call; Brent reviews them in advance so the session begins with informed context rather than a cold start.
- [Quick Question — $115 + HST](https://cal.com/treetruth/quick-question): 20-minute live video call. One tree, one specific concern.
- [Comprehensive Consultation — $295 + HST](https://cal.com/treetruth/comprehensive-consultation): 75-minute live video call. For larger properties, multiple trees, or complex situations.

## Review Services

- [Quote Review — $125 + HST](https://cal.com/treetruth/quote-review): 30-minute live video call. The client submits a contractor's tree work quote in advance; Brent reviews scope, pricing, and whether the recommended work is sound. The right choice before authorising any tree work. Evening appointments available.
- [Post-Work Review — $125 + HST](https://cal.com/treetruth/post-work-review): 30-minute live video call. Independent review after tree work has been completed — were cuts made in the right location, was the scope appropriate, what are the biological implications going forward.

## Add-on

- [Written Summary — $95 + HST](https://treetruth.ca): A one-page signed PDF of findings and recommendations, prepared by a Board Certified Master Arborist®. Selected during booking intake. Not a formal arboricultural report; suitable for personal records and contractor briefings.

## Site Pages

- [Book a Consultation](https://cal.com/treetruth): General booking entry point for all services.
- [Services Overview](https://treetruth.ca/#services): Full service descriptions and pricing.
- [Mission](https://treetruth.ca/#mission): The structural problem TreeTruth exists to address and Brent's background.
- [FAQ](https://treetruth.ca/#faq): What to expect, how to prepare, and common questions about the consultation process.
- [Brent Hocking Consulting Arborist](https://bhconsultingarb.ca): Parent practice. Formal on-site arboricultural services: ISA BMP risk assessments, arboricultural reports, development plans, butternut health assessments, expert testimony.

## Optional

- [Terms of Service](https://treetruth.ca/terms.pdf): Full virtual consultation agreement (15 sections). Key terms: advisory and educational only; liability capped at fee paid; advice based on client-supplied materials; periodic re-assessment recommended; governed by Ontario law.
- [Interactive Toolkit](https://treetruth.ca/toolkit.html): Visual tools for describing tree symptoms during a consultation, including a Crown Dieback Mapper, Leaf Symptom Identifier, and Pruning Cut Assessor. In development.